The goal of the rebranding project was to design a tipping system and platform for live streaming for the company that could be easily adapted to other brands within the organization. To achieve this, we defined the brand foundations and digital brand architecture at the outset, establishing the basic rules for the brand's presence in the digital space and guidelines for their use. To ensure consistency and streamline digital development for all stakeholders, we also created a Design System. Additionally, we built a digital Brand Center to assist teams in implementing the brand.
Zapp.gg
Web development
AI Implementation
UX/UI Design
E Commerce
To kick off the project, the team at stargen began by conducting user research to understand the needs and behaviors of zapp.gg target audience. Based on this research, they created personas and user journeys to inform the design process.
Next, the team at stargen worked on developing a design system for zapp.gg
This included defining the brand's visual identity, typography, and color palette.
Using this design system as a guide, the team designed wireframes and high-fidelity mockups for the website's user interface (UI).
Once the UI design was finalized, the team at stargen used their developing skills to bring the design to life. They developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.
Throughout the project, the team stargen worked closely to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented zapp.gg and effectively met the needs of their target audience.
Zapp.gg now serves as a central hub. It is your streaming partner where you can stream, and a platform to receive tips, funds and donations all across the world. It allows you to send and receive funds all across the globe in your desired currency while ensuring the maximum safety., fostering a thriving and engaging online gaming experience.
